Elon Musk’s AI model Grok will no longer be able to edit photos of real people to show them in revealing clothing in jurisdictions where it is illegal, after widespread concern over sexualised AI deepfakes.
“We have implemented technological measures to prevent the Grok account from allowing the editing of images of real people in revealing clothing,” reads an announcement on X.
Reacting to the ban, the UK government claimed “vindication” after Prime Minister Sir Keir Starmer called on X to control its AI tool.
The change was announced hours after California’s top prosecutor said the state was probing the spread of sexualised AI deepfakes, including of children, generated by the AI model.
“We now geoblock the ability of all users to generate images of real people in bikinis, underwear, and similar attire via the Grok account and in Grok in X in those jurisdictions where it’s illegal,” X said in a statement on Wednesday.
It also reiterated that only paid users will be able to edit images using Grok on its platform.
This will add an extra layer of protection by helping to ensure that those who try and abuse Grok to violate the law or X’s policies are held accountable, according to the statement.
With NSFW (not safe for work) settings enabled, Grok is supposed to allow “upper body nudity of imaginary adult humans (not real ones)” consistent with what can be seen in R-rated films, Musk wrote online on Wednesday.
“That is the de facto standard in America. This will vary in other regions according to the laws on a country by country basis,” said the tech multi-billionaire.
Musk had earlier defended X, posting that critics “just want to suppress free speech” along with two AI-generated images of UK Prime Minister Sir Keir Starmer in a bikini.
In recent days, leaders around the world have criticised Grok’s image editing feature.
Over the weekend, Malaysia and Indonesia became the first countries to ban the Grok AI tool after users said photos had been altered to create explicit images without consent.
Britain’s media regulator, Ofcom, said on Monday that it would investigate whether X had failed to comply with UK law over the sexual images.
If found to have broken the law, Ofcom could issue X with a fine of up to 10% of its worldwide revenue or £18 million, whichever is greater.
And if X does not comply, Ofcom could seek a court order to force internet service providers to block access to the site in the UK altogether.
Sir Keir warned X could lose the “right to self regulate” amid a backlash over the AI images, but later in the week said he welcomed reports that X was taking action to address the issue.
The prime minister said he would “take the necessary measures” and strengthen legislation if X failed to act.
He had previously condemned the images created by the tool as “disgusting and shameful”, and said the decision to “turn this into a premium service is horrific”.
X later said the changes to Grok would apply to “all users, including paid subscribers”.
California Attorney General Rob Bonta said on Wednesday: “This material, which depicts women and children in nude and sexually explicit situations, has been used to harass people across the internet.”
Policy researcher Riana Pfefferkorn said she is surprised X took so long to deploy the new Grok safeguards and that the editing features should have been removed as soon as the abuse began.
Questions remain on how X will enforce its new policies, such as how the AI model will know if an image is of a real person and what actions it will take when users break the rules, said Pfefferkorn.
Musk has not presented the company in a serious light either, she said, adding that it would help if he stopped “doing things like re-posting an AI image of Keir Starmer in a bikini.”
